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prOduct diScOvery

I help businesses identify opportunities and user pain points through targeted research, collaborative workshops, and competitor analysis to ensure your products truly resonate with customers.

discovery workshops

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Collaborative workshops bring teams together to align on goals, explore user needs, and generate innovative ideas. By facilitating structured discussions, I help uncover insights that shape a clear product strategy and set the foundation for a successful design process.

audits

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Evaluating existing products helps identify usability issues, design inconsistencies, and areas for improvement. Through detailed audits, I analyze strengths and weaknesses to provide actionable recommendations that enhance functionality and user experience.

competitor research

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Understanding the competitive landscape is essential for differentiation. By analyzing competitors' strengths and weaknesses, I help identify market gaps and opportunities, ensuring your product stands out while meeting user expectations.

user stories

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Well-defined user stories translate customer needs into actionable design and development goals. By capturing real scenarios and pain points, I ensure the product is built with the user's journey in mind, leading to a more intuitive and effective experience.